There probably isn’t a more consistent rule in business or in life like the 80/20 rule.  Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact.   In this episode, I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year.   These are 7 factors that should provide a big return for you. We’ll cover a variety of topics including: How and why you should invest in YouTube ads What to expect and what to consider with Google’s automation and smart bidding options How the SEO practices that everyone has forgotten may be a secret weapon for you. How Amazon is pouring more money and time into their ad platforms and what that means for growing your business.   Plus more!