What got you here won’t get you there.  What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us from seeing breakthroughs.  I first met Will when he was the Head of Growth for Organifi. He helped grow the brand from an $18 million per year run rate to a $100 million per year run rate in short order.  In today’s episode, Will Hughes wants to help you think differently. And not just a philosophical kind of thinking, but big, business-altering, breakthrough kind of thinking.  Here’s a look at what we cover: The remarkable story of the Hollywood Blacklist and how we can find treasure in what others are rejecting. Using creative thinking as a competitive advantage. How to avoid being a copycat (while still paying attention to competitors). What Google vs. Yahoo can teach us as entrepreneurs.  The power of reticular activators.