According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your profits. So should you raise or lower your price? The short answer is - it depends. The key is to test, watch the data, and optimize. Chad Rubin recently exited Skubana, Prosper Show and his own agency. He’s now the founder of Profasee a dynamic AI repricing tool for Amazon sellers to help you maximize profits without hurting your ranking on Amazon. Here’s a look at what we cover: Prepping your business to sell and how Chad successfully exited Skubana. The fallacy of managing your Amazon ad spend to an ACoS goal. The art & science of Amazon pricing. How to price on other marketplaces so you maximize sales on amazon and preserve margin. Product assortment strategies on and off Amazon and where Chad would launch a new eComm brand if he started today.