John Parkes and I go way back.  In the early days of OMG, we partnered with Russell Brunson on a project called DotComSecrets Local. John helped oversee the project. It was pre-ClickFunnels in 2010 and an excellent time to work as an online entrepreneur. Having an upfront seat watching Russell and his team was inspiring and educational.  Fast forward to today, and John is the Chief Traffic Architect for ClickFunnels. Or CTA for short, which is a nerdy and satisfying job title for a media buyer. John is a great media buyer, strategist, and marketer. He’s wicked smart and fun to talk to! In this episode, we dive into rethinking Facebook Ads. Plus, we talk about the grandfather of direct response marketing - Dan Kennedy. Interestingly, many people (myself included) thought Dan was dead. He’s not, and now he’s part of the ClickFunnels team.  Here’s a look at what we dive into: The experience of buying Dan Kennedy’s company and brand. Opening up new markets and introducing the current market to The Godfather of direct response marketing. D.W.E.L.L. - audience strategy for focusing. How to build “set it and forget it” remarketing ads. How Google and Facebook Ads work together - this can really unlock growth when you understand it. Is TikTok really a game changer from a marketing and business growth perspective? A sneak peek at ClickFunnels 2.0.