The most elegant marketing plan will always be restricted by real-world limitations. But when it comes to getting results, it doesn’t have to look pretty. It just has to work. Today we speak with Duct Tape Marketing Founder and world-famous practical marketer John Jantsch about what you can do to get your product in the hands of customers. Early in our conversation, John shares his ever-relevant marketing approach before exploring how he created the Duct Tape Marketing brand. We then ask him for tactical advice on landing early customers. His answers highlight the value of involving potential customers in your product building process and starting your marketing as soon as possible. With so many platforms available, John discusses the best ways to find an audience. After emphasizing the importance of your email list, John unpacks everything that small businesses need to know about SEO. We wrap up by touching on the history of duct tape. Throughout our discussion, John shows how so-called complex marketing concepts are easy to understand and directly lead to a higher business profile. Tune in for more insights on getting your product found.