Today on the show we are thrilled to have Lewis Howes who is a New York Times bestselling author and host to one of the world's top 100 podcasts! Lewis has been featured on Ellen, Good Morning America, and The Today Show, all just ten years after he was broke living on his sister’s couch. Today Lewis talks about the six things that are key to building a personal brand, and how they are all related to capturing energy, state, or feeling which one’s audience then internalizes. He talks about the centrality of photography in his brand, letting us in on the intense preparation that goes into the images he uses.