Predictable and repeatable.   It might sound boring, but when it comes to creating systems, that's what you want in order to ensure you and your staff create the same positive result over and over again.   Your marketing is no different.   Today's guest, John Jantsch, the author of the popular book, Duct Tape Marketing, has some tips on how you can fine tune your marketing efforts. During this interview, you'll learn...   The power of building a 90-day plan from your marketing strategy Why it's important to know who your ideal clients are & what your core promise is to them The importance of focus and delegation when creating your marketing system   To find out more about John, visit https://www.thesuccessfulbookkeeper.com.