“The good thing is that you don’t have to be the one to replicate the knowledge, you can hire those that do. Know your strengths but know when somebody else is stronger, and lean to each person’s strength.” -Rachel Fisch Finding your niche is a great way to work with focus on the things that matter most to you and to find your ideal client. In this episode, Rachel Fisch, owner of RealityTax.ca and FischBooks Inc and now General Manager of Dext, speaks to what your ideal client profile could look like, the power of organic networking, and how getting excited about the success of others, can drive our own. If you have found your niche, but are stuck with the wrong clients, aren’t sure which direction to invest your energy, or want to learn more about effective networking, this is the episode for you.  During this interview, you'll learn... The value of getting excited about shared success How to build an ideal client profile The importance of organic networking  To find out more about Rachel, check out her LinkedIn profile. To learn about RealtyTax.ca, go here. To explore Dext, click this link. Time Stamps 01:28 - Rachel discusses her career journey  03:03  - The story of RealtyTax.ca  08:44  - Managing a new acquisition   13:31  - The key factors of a good merge  18:40  - Finding your ideal niche  25:39  - The value of a strong network  30:36  - Getting excited about shared success This episode is brought to you by our great friends at Dext! They have a FREE webinar called AI: The Accounting Trend That’s Here to Stay that’s on February 22nd at 12pm ET. During the session, you’ll learn how to leverage AI to positively impact your bookkeeping business plus so much more! REGISTER NOW You’ll be glad you did! ?