Do you know what a lion looks like? Of course you do. Your brain automatically creates an image that needs no explanation. Unfortunately, when you introduce yourself as a bookkeeper, people automatically have a mental picture of someone who does data entry, collects receipts and so on. If you're trying to set yourself apart, your label has to change. Our guest, Mike Michalowicz, who is the author of books such as Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, can help you stand out. During this interview, you'll learn... Why becoming a profit advisor is more attractive to potential clients than just being a bookkeeper Why you should learn the envelope banking system then teach it to your customers for their financial health How you can use the power of Parkinson's law to help you and your clients' businesses To find out more about Mike, his newly revised book, Profit First and his white paper, How Bookkeepers Can Position Their Business To Get More Clients, visit https://www.thesuccessfulbookkeeper.com.