This is a special episode. It was originally broadcasted at the Accounting & Finance Show Americas virtual conference where Michael Palmer interviewed, Mike Michalowicz, who is the author of Profit First and his latest book, Get Different: Marketing That Can't Be Ignored! Mike passionately believes that the only thing a prospect knows about your business, until they do business with you, is your marketing. So, make it good. During this interview, you'll learn... Tips on how to market your bookkeeping business differently How to stand out from the crowd How to overcome fear of failure To pre-order, Get Different: Marketing That Can't Be Ignored! and get free resources, go here.    To learn more about Mike, visit his website.  To become a Profit First Professional, explore this link.  This episode is sponsored by our friends at SweetProcess. To begin your free 28-day trial visit SweetProcess.com/successfulbookkeeper today.