Most people don't want to be sold to. They want to feel special. They want their voice heard and have their needs taken care of. Most importantly, they desire a service provider that will truly look out for them in their time of need. According to Intuit Canada's Quickbooks Online Senior Product Manager, Melika Hope, the best way to do that for bookkeepers is to create an authentic relationship with potential clients. If you do, you'll open the door to opportunity. In this interview, you’ll learn... Why meeting your prospects in person to understand their small business and its challenges are great ways to build trust and rapport Why prioritizing time to develop meaningful client relationships is a must And why having a mindset of service will endear you to stressed small business owners who urgently need help with their finances To find out more about the resources Melika mentioned in this episode, visit https://www.thesuccessfulbookkeeper.com/episodes/05