Getting started as a coach can be a daunting task. On today’s episode, ITN founder and CEO Cynthia Garcia shares some of her top tips for how you can get more clients in your coaching practice. She explains the common barriers that she sees with coaches and ways to overcome those challenges.    One of the most common mistakes that Cynthia sees with new coaches is that they try to mimic successful people in the field. They think that following a formula is a safe way to help them stand out and get more clients, but the reality is, that’s probably the reason why they can't grow their business. There’s so much power niching down into one area in order to become an expert or specialist in it.    When building your brand, it’s also important to use specific and straightforward language to engage with potential customers. Having the right wording not only draws people in, but it ensures that both parties know if it’s the right fit. Tune in to learn more about honing in on your specialty, creating wording and content that draws your ideal clients in and how to make genuine connections with the people who need your services.    In this episode, you’ll discover:  Questions to ask yourself when you’re creating copy for your coaching services  Online tools that can help you get into the minds and hearts of potential clients  Cynthia’s simple Amazon review trick to inspire your writing   The ITN method of passion-based learning to help find your niche  The best way to discover your speciality  Why it’s important to offer free content in order to get long-term investment