What's the one thing that you would share with the world if given the opportunity? For ITN founder and CEO Cynthia Garcia, her mission is to inspire people to rewrite their stories that hold them back by being an example of what was possible when she rewrote her own. The idea that everything is possible is at the core of her personal brand. But, when she started off as a coach 17 years ago, her bio was a little different. As she grew as a coach, entrepreneur, wife and mother, Cynthia’s story and personal brand evolved.    On today’s episode, Cynthia is sharing her top tips for defining your personal brand so that you can make great money as a coach. She discusses the importance of brand clarity, consistency and constancy. She provides examples of how she’s helped clients hone in on their messaging and connect with the right demographic for them. Tune in to learn more about discovering your story, unlocking your personal brand and building your coaching business!     In this episode, you’ll discover:  Cynthia’s 3 C’s of personal branding  How to keep your messaging consistent even as you evolve as a coach  The #1 mistake Cynthia sees coaches make when it comes to personal branding  Examples of how simple, concise language helps attract the right clients  Questions to ask yourself when cultivating your personal brand  Ways to measure your branding impact and consistency    Important Links: Show notes for this episode Transcripts for this episode  Resources Mentioned: Transformation Generation Facebook group Learn more about becoming a Certified Transformational Nutrition Coach Watch the Dream Career video series  Follow Us: Visit our website Follow us on Instagram Follow us on Facebook Connect with ITN student, Sarah Joy, on Instagram