Choosing a niche will radically shift your coaching business, your brand, and how you show up in the world. ITN founder and CEO Cynthia Garcia is diving into why you need to niche down as a nutrition coach and shares how you can choose a specialty that best serves you. It’s important to spend some time to get clear on who your audience is and what makes you stand out from other coaches. After all, people aren't looking for a jack of all trades一they want an expert.  Cynthia explains how you can make more money, attract more clients, and get more attention from mainstream media by honing in on your niche. She highlights examples of thought leaders and the experts who have found major success by focusing on one area of health and wellness. Cynthia encourages coaches to think about their unique obstacles and achievements, and how they can help other people in the same situation. She also touches on the eight different specialist certifications that ITN students can choose from and what makes the ITN method different from other coaching programs.  In today’s episode, you’ll discover:  The moment that made Cynthia realize she needed to find her niche as a coach  Why coaching becomes much easier when you’re in your zone of genius  Benefits of being a speciality coach  The easiest ways to discover your ideal niche  How to combat imposter syndrome as a coach  Important Links: Show notes for this episode Resources Mentioned: Transformation Generation Facebook group Learn more about becoming a Certified Transformational Nutrition Coach Watch the Dream Career video series  Follow Us: Visit our website Follow us on Instagram Follow us on Facebook Connect with ITN student, Jared Fisher, on Facebook