As coaches, we have so many stories that we can share that can change lives, and in some cases, even save lives. But how do we reach the people who need to hear our stories? Today, Cynthia is joined by publicity expert Selena Soo. She helps entrepreneurs and coaches go from feeling like a best kept secret to becoming a leader in their industry through the power of publicity through her signature program, Impacting Millions. Tune in to learn more about how publicity can help you unlock the next level of your coaching business.    Selena and Cynthia discuss what publicity actually is and why it’s so essential to entrepreneurs. She shares examples of what modern day publicity looks like and the biggest benefits that it can have for coaches. We talk about why it’s so important to establish yourself as an expert in the media, which is something that Cynthia’s experienced first-hand. Selena also gives some background on her amazing program and shares a free tool, available exclusively for Transformational Nutrition Podcast listeners.     In this episode, you’ll discover:  Who Selena is and how she got started with publicity  Common misconceptions about media attention Why becoming visible leads to more and more opportunities How to break past your fear of publicity  What “Impacting Millions” is and how it can help nutrition coaches Important Links: Show notes for this episode Resources Mentioned: Download Selena's FREE 2022 Publicity Calendar Transformation Generation Facebook group Learn more about becoming a Certified Transformational Nutrition Coach Watch the Dream Career video series Follow Selena:  Follow her on Instagram Visit her website  Follow Us: Visit our website Follow us on Instagram Follow us on Facebook Connect with ITN student, Sarah Joy, on Instagram