If you’d love to tap into social media influencer tips for marketing right now you’re in luck. It’s tough out there! With everyone in the free world on social media since 2020, you’re going to have to be better, more clear, and offer more value if you hope to have an influence yourself.  00:00 My guest is doing just that. She knows a thing or two about having a clear message vs a popular message. She’s not all rainbows and unicorns, she’s all truths and myths and reality.  And trainers & health coaches, this works best. For the influencer tips for marketing we share, listen to the episode. But first, let me give you a spoiler alert: authentic works.  Whether you’re listening because you love her message and you want to learn from her how to help yourself or your clients fuel better …. Or you want to understand how she’s arrived at this space she’s occupying and how she built her audience, let’s do this! My Guest: Steph Gaudreau is a strength nutrition strategist and lifting coach who helps women fuel themselves smarter. Get stronger, increase their energy, and perform better in the gym. She's the author of The Core 4: Embrace Your Body, Own Your Power and the host of the Listen to Your Body Podcast. Questions we answer in this episode:  02:41 How did you determine your niche? Has it always been women 40+? 07:40 What made your social marketing really take off (or did it, was it slow and steady)? 08:57 What advice would you give our listeners, potentially struggling to be heard and seen above the noise online? 14:36 If you were starting over in fitness/health what would you do differently?  19:08 How often do you post to benefit and grow your audience?  Connect with Steph:  Website: https://www.stephgaudreau.com   She’s Social:  Instagram: https://instagram.com/steph_gaudreau Instagram: https://instagram.com/fuel.your.strength   Resources: Listen to the episode with Steph for FLIPPING 50 here: https://www.flippingfifty.com/eat-for-strength-training/ Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ 5 Day Marketing Flip:  https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/