37 min listen
306: How to Show Up Imperfect In Your Marketing
306: How to Show Up Imperfect In Your Marketing
ratings:
Length:
34 minutes
Released:
Mar 24, 2022
Format:
Podcast episode
Description
If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect.
Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind.
https://www.befullgrown.com/ (Be Full Grown)
You’ll Learn:
How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.”
Why many therapists struggle with perfectionism and are afraid to show up as 100% human
Why clients appreciate transparency because it conveys a non-judgmental attitude
Why there is a huge shift happening in how we understand marketing and our personal brand
How therapists need to share enough about the real dynamic of themselves so clients can see the healing possibilities
How Samara decided to share on social media the experience of her divorce a few years ago
Why we have to be polarizing at times in order to find our true audience–and that’s OK
The importance of realizing that you can’t and won’t appeal to everyone
How to use your clear purpose and intention to determine how much of your life to share on social media
Mentioned in this episode:
Today's Sponsor: zynnyme
When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.
And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.
Therapists are among the world's paid master's degrees and it is time for it to stop.
Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.
Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.
While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice.
Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.
https://selling-the-couch.captivate.fm/zynnyme (zynnyme)
Thanks to our Sponsor, Zynnyme
When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.
And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.
Therapists are among the world's paid master's degrees and it is time for it to stop.
Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.
Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.
While you are at it, get on the waitlist for their Business School for Therapists-your...
Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind.
https://www.befullgrown.com/ (Be Full Grown)
You’ll Learn:
How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.”
Why many therapists struggle with perfectionism and are afraid to show up as 100% human
Why clients appreciate transparency because it conveys a non-judgmental attitude
Why there is a huge shift happening in how we understand marketing and our personal brand
How therapists need to share enough about the real dynamic of themselves so clients can see the healing possibilities
How Samara decided to share on social media the experience of her divorce a few years ago
Why we have to be polarizing at times in order to find our true audience–and that’s OK
The importance of realizing that you can’t and won’t appeal to everyone
How to use your clear purpose and intention to determine how much of your life to share on social media
Mentioned in this episode:
Today's Sponsor: zynnyme
When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.
And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.
Therapists are among the world's paid master's degrees and it is time for it to stop.
Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.
Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.
While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice.
Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.
https://selling-the-couch.captivate.fm/zynnyme (zynnyme)
Thanks to our Sponsor, Zynnyme
When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.
And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.
Therapists are among the world's paid master's degrees and it is time for it to stop.
Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.
Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.
While you are at it, get on the waitlist for their Business School for Therapists-your...
Released:
Mar 24, 2022
Format:
Podcast episode
Titles in the series (100)
166: Dealing with Chronic Illness While Maintaining Private Practice: How can a clinician deal with chronic illness? Is it possible to continue running your business and furthering your career? This is a topic I’ve wanted to dive into because I know many of my private practice colleagues are dealing with some form of... by Selling the Couch