How do clinicians hone in on a particular niche? Is it important to focus on a specific ideal client? Our conversation today is one that’s needed in today’s world because it’s a focus on developing a niche in supporting gender-questioning or transgender clients. There aren’t a lot of therapists who focus solely on helping with these issues. Dara Hoffman-Fox, LPC, is located in Colorado Springs, CO. Dara works exclusively with people in the LGBTQI population. We’re discussing Dara's journey and what they learned along the way. Dara shares the importance of languaging in dealing with marginalized communities, even down to the questions on your intake paperwork. Dara's background in videography and communications has allowed them to utilize YouTube videos in a big way to market their practice. We talk about Dara's website and how the words and images are used in a practical way. This episode is helpful for all clinicians, and not just those focused on gender issues. www.sellingthecouch.com/session158 Today’s Awesome Sponsor: TheraNest helps behavioral health professionals manage their practice with ease and efficiency. Get 21 days free trial and 20% off the monthly fee for the first 3 months: TheraNest