How do you build a successful private pay practice in an area heavily dominated by insurance pay practices? It’s a question that many clinicians either struggle with, or think about, and this is our topic for today’s show. This topic has been frequently discussed in the STC community, so I know it will be impactful for you, regardless of which kind of practice you currently find yourself. Dr. Erika Martinez is a psychologist in the Miami area, and she set out to build a private pay practice in 2015. She’s learned many lessons about what to do and what not to do, and she’s here to share with us. Her initial journey into this kind of practice was based on her circumstances, and she certainly could have given up with the mental anguish she had to endure, but she kept working hard to make her dreams become reality. She’s sharing how she found her niche and overcame the struggles she faced. She also talks about how to navigate the conversation with a client who wants to use your services but also wants to use insurance. Erika caps off our conversation by sharing her three biggest lessons learned along her path, so I hope you’ll join us and find your own nuggets of wisdom from Erika’s story. www.sellingthecouch.com/session149