Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session!Our Featured GuestBrent StutzmanBrent is a former church pastor turned brand marketing expert, and he is StoryBrand Certified through Donald Miller’s StoryBrand Framework. As the only non-therapist in the STC Online Course Mastermind, he genuinely desires to use his knowledge and expertise to help the group members. He approaches brand marketing from the perspective of story, which resonates with many people. Brent will share how we can use the technique of story in ethical ways and integrate this approach into the marketing process. He gives simple steps that you can take today to transform your marketing!WebsiteYou’ll Learn: The connection between story and business growthWhy confusion is the #1 villain in the marketing process How to analyze what your website is saying to people (Are you helping them survive and thrive?)Why simplicity works to capture attention to your website in the first three secondsHow to “Play the Guide, not the Hero” with empathy and authorityHow a problem opens a curiosity gap (story loop) that will engage the brain until the problem is solvedBrent’s personal example of identifying a problem and opening a story loop that needs to be solvedHow to open story loops and solve problems on your website, speeches, etc. Why you need a clear and easily accessible call-to-actionHow the StoryBrand Framework works: character, problem, guide, plan, call to action, success, and failureMentioned in this episode:Need Community Support? Join the MastermindIf you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.If you like what you hear, subscribe to the show!Never miss an episode! Subscribe to the show where ever you listen to your podcast. This will keep you up to date on all the latest releases and news going on in the STC world!