With over 3 million followers across social media, Chalene Johnson has leveraged the power of personal branding to create an empire. She’s a world-renowned motivational speaker, New York Times best-selling author, health and lifestyle expert, and serial podcaster with over 20 million downloads of her show. Tens of millions of people around the globe have transformed their bodies and their lives with her help, and her fitness programs have been featured in gyms and on TV for more than 12 years. She and Bret, her husband of over twenty years, have built and sold several multimillion-dollar lifestyle companies and helped countless people to do the same. They have also created a variety of personal and business development programs like Courageous Confidence Club, Smart Success Academy, and Marketing Impact Academy. Today, with her husband, Chalene runs SmartLife and Team Johnson – two lifestyle businesses with a fun-loving, collaborative team focused on helping others live a healthier, more simplified life through their online academies, membership sites, and live sold-out seminars. 
At the core of Chalene’s success lies her ability to craft an authentic personal brand. She understands the importance of staying true to herself while catering to the needs and desires of her audience. By aligning her values and expertise with her brand image, Chalene has created an empire that continues to inspire and impact lives worldwide. 
Join me in this exciting conversation with Chalene where we unravel the secrets behind successful personal branding! Get ready to unlock valuable insights and strategies that will undoubtedly showcase your unique personality and take your personal brand to new heights. Remember, personal branding is not about showcasing perfection; it's about showcasing your genuine self. So, embrace your quirks, share your story, and let your personality shine through!
In this episode, you will learn:
Why you should stop trying to be everything all at once
Personal Branding Tip: Your brand will evolve, not reinvent
Chalene’s secret to authenticity
Easy, uncomplicated strategies you can use to improve your social media game
How to build, manage, and optimize your team
Things to keep in mind when being authentic vs vulnerable
What makes people follow you and why
Why community is just as important as content
Chalene and Brett Johnson before their success
Marriage and family advice for busy entrepreneurs
Overcoming work addiction
Success takes time and what to do about it

Links and Resources:
Marketing Impact Academy | https://www.marketingimpactacademy.com/ 
InstaClub Hub | https://instaclubhub.com/ 
Phase It Up | https://phaseitup.prupel.com/ 
Team Johnson Programs |  https://chalene.com/programs/ 
Push Journals and Notebooks | https://pushjournal.com 
The Chalene Show | https://open.spotify.com/show/2tMSXYHSsz1ZYfMlbl5fHE 
Build Your Tribe Podcast | https://open.spotify.com/show/6mLCLJndjZAwiFvD3Gmnwq 
Chalene’s Books | https://www.amazon.com/stores/author/B005VH4E40/allbooks?ingress=0&visitId=696eb219-0f34-4c20-af67-92b32ad6ceb0 

ITfactor Effective Communication Masterclass:
ITfactor Effective Communication Masterclass | https://itfactorexperience.com/ 

Connect with Chalene:
On Website | https://chalene.com/ 
On Instagram | https://www.instagram.com/chalenejohnson/
On Facebook | https://www.facebook.com/chalene 
On YouTube | https://www.youtube.com/user/Chalenejohnson 
On Twitter | https://twitter.com/chalenejohnson 
On LinkedIn | https://www.linkedin.com/in/chalenejohnson/ 

Connect with Emily:
On Website | https://www.itsemily.com/
On Instagram | https://www.instagram.com/itsemily/
On Facebook | https://www.facebook.com/itsemilymethod
On Twitter | https://www.twitter.com/itsemilyford
On YouTube | https://www.youtube.com/c/ITSEMILYFORD