Many seemingly successful influencers brag about their huge follower numbers and the high fees they charge for speaking events. What they don’t tell you about is how little of this translates to profit. Today we speak with best-selling author, entrepreneur, and business fixer, Mike Michalowicz, about putting your profits first and creating a sustainable business. We open our conversation with Mike by exploring his writing process and what he does to write books that are relevant one hundred years from now. Linking to how you can develop your brand as a thought leader, Mike talks about why your book needs to provide extraordinary value. Anything less might damage your credibility. We then discuss tips on how you can protect the financial health of your business by focusing on generating profit. Mike explains why reducing a company’s dependency on its owners leads to long-term viability. We touch on how you can structure your business to resell pieces of it, how it’s become easier to measure brand value and the importance of transitioning your personal brand persona into your company’s icon. Tune in for more insights into what you can do to increase your profitability and develop business sustainability.