My guest today is Krik Angacian, the co-founder of Candy Can. Krik’s background is first as an investment banker and then as a founder of a protein popcorn business that he sold a few years ago.   Candy Can is a phenomenal product (full disclosure - I am an investor) and somewhat addictive. If you’re like me, you’ve been known to snack on children’s gummy vitamins (it’s actually a pretty common vice, it turns out). The trouble is, that’s not so healthy.   Enter Candy Can, the keto-friendly gummy snacks packed with vitamins (but not too many) and free of junk like gelatin and nasty fillers.   Candy Can is on a tear of growth right now, but it’s not from the traditional channels like Google and Facebook. It’s from affiliate marketing.   Here’s a look at what we covered in the interview: Where to get started and where to learn affiliate marketing. Should you hire an affiliate agency or go it alone (most charge $10k per month or more)? Why landing page is everything and what Krik has learned through testing. How fraud is a real issue and what to do about it. Why starting with low-quality traffic and then upgrading could be a good strategy for you (or even a must). Top affiliate marketing tools. Understanding the metrics behind affiliate marketing.