Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts. Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results. On this episode we cover some really important topics including: 3 metrics to help you turn interested visitors into loyal customers The difference between automated marketing and traditional email marketing The top triggered email sequences every eCommerce store owner needs Identifying and targeting the top 20% of your top 20% (your whales) Customer life cycle marketing Top email mistakes & much more!