Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut!   In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage.   To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. "You know the sang, "Drive for show, putt for dough."   That’s where offers, audience building, and list nurturing come into play. Here’s just a few nuggets you'll learn: How to completely change the math on your cold traffic by creating irresistible offers that don't cheapen your brand. How to utilize tripwires and micro offers as an eComm brand. Audience building and how it can lower ad costs (especially during peak seasons like a holiday). The best book written on remarketing and loyalty (hint: you’ve probably read it to your kids before).