In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming. This episode puts the brake on skimming by using graphics and captions.  Let's learn how to use them effectively.   Next Step: Are there different copywriting strategies for landing or sales pages? Here is a link to 21 articles on "How To Write Your Sales Page". (Audio and text)