18 min listen
How To Craft A 100-Year Business Plan: The Three-Prong System
How To Craft A 100-Year Business Plan: The Three-Prong System
ratings:
Length:
15 minutes
Released:
Dec 2, 2014
Format:
Podcast episode
Description
It's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to create magic, and to create that magic you need the help of the three-prong system. Businesses such as Harley Davidson, football, cricket, and of course, big organisations like religion have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figured it out. It's more than a business plan, it's a long-term understanding of where you business will be for years to come. You can see more at http://www.psychotactics.com or e-mail me at sean@psychotactics.com. Chapters: 00:00:20 Introduction to Three-Prong / 00:01:43 The Three-Prong System / 00:04:38 Why Consulting, Training and Leverage are Needed / 00:04:46 Why Consulting, Training and Leverage are Needed / 00:08:45 Our Start at Psychotactics / 00:10:07 Why Bother With Consulting? / 00:11:39 Action Plan / 00:13:32 Final Recommendations / 00:14:51 Transcript ========== Sean D'Souza:Hi this is Sean D'Souza from Psychotactics.com. Speaker 1:I'm his evil twin. Sean D'Souza:You're listening to the Three-Month Vacation podcast. This podcast isn't some magic trick about working less. Instead it's about how to really enjoy your work and enjoy your vacation time. Back in 1990 I used to work for an advertising agency and I had a great boss. Every time I ask my boss, "Can I take the day off?" She would give me the day off. Now you would think that was an ideal situation but it wasn't for me. I didn't like to ask for the day off. I got into my own business. But that didn't really solve my problem because I was a cartoonist back then and whenever I went on vacation, I would comeback and I would meet with my clients and they would say something like, "Oh where were you?" I would say, "Oh I just was on vacation." They'd say, "By the way we were looking out for you and we can't find you and so we gave the job to someone else." That could get me really stressed because now, no longer was I losing out on the jobs but I wasn't enjoying my vacations. I was always worried that I was losing out on money and I have competitors now because my client were going out and finding people while I was on vacation. I had to sit down and think about it, how do I overcome this problem? Interestingly, organizations that have lasted hundreds of thousands of years have a system that has worked amazingly well. I call it the Three-Prong System. What is Three-Prong System? No matter which business you look at it's built on three prongs or at least it should be built on three prongs. The first prong is consulting. The second prong is training. The third is leverage. Let's look at consulting. What is consulting? Consulting is just a fancy name for one-on-one. Effectively when you go out there and you speak to a client then what you're doing is you're physically going out there. You have to be there for the transaction to happen. That Speaker 1:Yes, there is such a thing because you have to go through this meeting after meeting after meeting, [inaudible 00:02:41], it's such a pain. Sean D'Souza:There are meetings but I also enjoyed it a lot. Consulting could be something like meeting with a client for coffee or for lunch. When you physically have to go across and you have to be there in person. That is one-on-one, that's what you see, lots of [inaudible 00:03:04] people doing, they come to your house, they fix up the plumbing or they do some carpentry. Effectively what they're doing is consulting. They have to be there because if they're not there, they don't get paid. This is the most tedious way to get paid. That's [inaudible 00:03:23] to the second one which is training. What is training? Training is one-to-many. When you do a workshop for instance, you're one person and there are many people at the same time. Courses, webinars, anything that is live and needs you to be there at a specific time and specifi
Released:
Dec 2, 2014
Format:
Podcast episode
Titles in the series (100)
Getting Things Done: The Trigger: Getting things done isn't as easy as it looks. So what gets in our way when we run our small businesses? Do we simply run out of ideas? The Three Month Vacation Podcast examines how to get out of your own way and get your online?or offline business... by The Three Month Vacation Podcast