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How To Transition From A Service Provider To A Consultant
How To Transition From A Service Provider To A Consultant
ratings:
Length:
11 minutes
Released:
Apr 22, 2020
Format:
Podcast episode
Description
During a live Q&A Eliya reached out saying, "would love to hear any insight you have into how to transition from service provider to consultant. I work primarily on digital and social media marketing, social media strategy, copywriting funnels, email sequences, a little bit of everything. Spending a lot of my time running sales copy, but see the need for my clients to have much broader consulting and strategy work." So Eliya, first is what you wrote here is the doingness of it. What you have on your stuff is that her Facebook profile? On your Facebook page, you've nailed the one, and so listen, I'm going to tell you exactly how I did this. I was a service provider for less than 60 days before I realized I didn't want to do it anymore, and the transition was really simple. I don't think I've ever taught this before. So first and I, you'll probably hear me use this line a hundred times, like a broken record. And it is very cliche. So there's two options when I work with you, I can either hand you a fish or I can teach you how to fish. If I hand you a fish, you need me and you need to keep paying me. If I teach you how to fish, you can fire me as soon as possible and you'll never need me. That's the difference between service provider and consultant. So what I realized very quickly is that everybody had the same needs and challenges, but the wrong clients were coming to me because they didn't want to do the work. They didn't want to do the prep work. So Eliya, I'm sure. and please tell me if I'm pronouncing your name right. I'm pretty sure you felt this before. Somebody comes to you in a 911 space, and they're like, this is what I want to do. You're like, great, what's your plan? They're like, I don't know, you figure it out for me. They advocate the own leadership and vision of their company to you, and then they do that so then they can blame you and when doesn't work and stay in their pattern of boom. So what I realized very quickly is that I made a rule that nobody was allowed to work with me on either side unless we did an intensive, which means you pay me X amount of dollars and I will spend 4hours, 8hours, 1 day, 2 days, 3 days with you designing absolutely everything. Your current state, where your future state is, the bridge that we're going to get there. And then at the end of it, you decide, do I implement for you or do you implement yourself. And I've taught this model to very many people and every single one of them is successful. And the reason is, is because in service based businesses, you lose your ass on the front end because customers are nightmares when they're never ready. And then we actually enable them to be horrible entrepreneurs because we do everything for them and we sacrifice our souls and what we believe in. and do it for them. And then we get into scope creep. And then you basically end up making no money for the first one to three months in hopes that they'll maintain and retain, but yet the context of the relationship was broken to begin with. And so therefore they quit. And then you're left in this cycle of like over and over again. So this is what I would do. You need to do a discovery call with every potential client, which I'm sure you already do, and you need to cup it. 30 minutes, 60 minutes, whatever you need. You can do a lot in 60 minutes. You do that and at the end of that call, you tell them that you would love to work with them and your business is really simple based on what you heard from them and what you know from them. This is what you recommend. They're going to do this and this. They're gonna be like, yeah, and you're like, but listen, if I do it all for you, you can go that way, but I'll, I'll actually make it even easier. Let me take a step back. Well, you tell him, it's like, okay, now you're a perfect fit. So here's how everything works for us, because I would love to do this for you, but in order for me to be successful at that, we need to spend X amount of hours together
Released:
Apr 22, 2020
Format:
Podcast episode
Titles in the series (100)
Removing Distractions & Owning Your Time: Our job in every area of our business is to lead ourselves; to lead our teams and to lead our customers. Content without direction is just noise, Content with structure and accountability can be a lead magnet. It can be a paid program, but it's a Thoratec and it's leadership. In this episode we cover how to Remove Distractions & Owning Your Time. by The Mind Of George Show