Today we're going to talk about legacy content. That's at least what I call it. I've heard it called pillar content, but really how I summarize it is a single entry point or authoritative state or a destination to send people to. So let me summarize like this, content without a next step or destination is just noise. And that's the last thing that we want to be doing for our customers is creating noise. For example, if you want to take a next step with me & my team, the only place for you to go is mindofgeorge.com where we've solved for all 4 customer journeys. Check it out for yourself ;) See, as customers are on their customer journey, which I'll talk about in another episode or somewhere else, is they're taking a conscious and a subconscious customer journey. Now consciously, people know they're on a journey, they see content, they know it leads somewhere. Subconsciously, they don't realize the stages most of the time. And one of the most important stages of the middle stage, which is safety. And this is where customers are literally collecting evidential touchpoints to feel safe enough to make a commitment to you, to give their credit card to you, to give their money to you, to give their attention to you. And so every single thing that we do is basically training our customers on how to be our customers, right. And I watched this happen all the time. People are like, I am posting on social three times a day, I'm posting on social five times a day. I'm on every single social media platform. I'm like, yeah. I was like, but you're lacking congruency and consistency because they see you on Instagram with one thing. Then they see it on Facebook with another thing. There's incongruent calls to action. There's inconsistent calls to action. There's nowhere for them to go. There's not a single entry point, and it's literally confusing people while literally standing there saying, Hey, I'm making this content because I want to bring you on a journey, right? But people are not listening to the words that you say. Or reading the words in your captions to make a decision. What they're basing their decisions on is how they feel, because all decisions, especially in digital marketing, are emotionally based. Now, there might be logic to determine if I click through or if I do not. But the final decision is emotional. A lot of people base it on how they feel without realizing it. And so when we think about legacy content, what we're really thinking about is building a lighthouse, right? And I say this all the time, and it's going to sound like a broken record. What a lighthouse is, is you planting it down. And ensuring that when that lighthouse is planted, that all the light that comes out of the top of it leads to one place. Now, it could be a long form video on YouTube, right? You could have a 30 minute video on YouTube that's like, this is the best of the best of the best that I have to offer. And then in the description, in the caption and in the video, you're like, and if you want more, you can give me your email address here or buy this product, right? So that YouTube video would serve as a lighthouse or a piece of legacy content. Then you could go make 150 social media posts off that one YouTube video. But here's the difference. You're either taking content from that YouTube video and posting it on Instagram with a call to action, like, Hey, I want you to watch this part of my free training. I want you to do it, and then leave me a comment when you're done so I can support you. Or now that you're done, right? Cause then you respond, Hey, good job. And if you want the rest of it, you can click here. Or you can create content telling them that this is part of a bigger video. They can watch this part as a standalone or if they want the whole thing, it can lead back to that YouTube video. But that YouTube video serves as a central location. And you'll notice how I said in the description, you'll have the option to basically. Give me yo