This going to be my favorite episode because it is one of my dear friends, my brothers, my soul brother, business partner friend for life that I just don't think I could ever live without. And we call him the vegan Superman. He's known as lean green dad. He's known as C for social. He's known as the guy. Who can break the ice. Talk to everybody brings smile and joy to the world while helping hundreds and hundreds of companies absolutely crush their digital marketing strategy, growing and scaling with a heart centered approach. So the first question, and you probably know this one, if you've listed, what is the biggest mistake that you have ever made in business? And what did you learn from it? Corey:  I go right to the first thing that I think of. And I'll have you people know, like George didn't send me these questions. I just don't operate that way. I don't want to practice or rehearse or think through them deeply. The biggest mistake I've ever made in business is taking things personally.And so I care a lot about my clients and the people that I work with. And sometimes in the past, when I would get, you know, feedback I would take it as a personal attack on me and it had nothing to do with me and so I think that when we are focusing a lot on ourselves and forgetting the bigger picture it details us.And so I had to get back to just how can I help? How can I serve, right. And how can I help whatever this question is, problem that my client, my friend, my partner is having, how can I help solve that and make it more about them and less about me. And that's been, I'd say the biggest mistake, but also the biggest growth for me as a business owner.And I loved every second that every day I feel like I learned something new and every day I get an opportunity to. Test myself, I mean, just the other day I was on with George and my friend Craig from high speed down and, you know, he, they called me out. On the fact that  I violated my promise to myself in a sense of, I was going to bed early and waking up early.And I didn't do that. I slept in the other day, I stayed up too late and I didn't work out. And so the boys made me do and they didn't make me do I chose to do how about that? I chose to do 75 burpees with a pushup. I added that pushup in Jordan.But getting, getting back to the original question, that is the biggest mistake I've made is, is taking right things personally and getting, you know, I don't want to say emotionally involved cause emotions are great and it's great to have passion and emotions.I'm not saying being an emotionless robot, I'm saying stop thinking that it's all about you all the time. Cause it's not. And that's, that's been the biggest thing that I've learned and the biggest thing that I've made a mistake of.George:  you know, Donald Miller captures this perfectly with Story Brand cause he says the mistake that a lot of people make is they try to make themselves the hero. But our job is to make our customer the hero. And  you know, this is something you and I have talked about in depth. I mean, we've been talking about this for three, four years with both of us back and forth and back and forth. And you know, for me personally I took things personal because I either had expectations or like you said, I was doing it for the wrong reasons.And sometimes I had to remind myself like, Oh, these guys are paying me the money. And I was like, Oh, that's about me. That's about me. Then there was also a part of me that gets attached to the outcome as well. Right. Like I was like, I give it my, all, I give it my all, and then they don't give me any feedback or a compliment or even, you know, an insult or whatever the case may be.It's not insulted screaming for help and sharing and growth. So I had to learn really, really quicklykind of like how to navigate it and fill my own tank. And I'm interesting to hear your perspective on this because for me, what it was is it was I was into deals and relationships and client wo