All right, so today I'm going to talk about how to find your most ideal audience on social media. Now, this is something that I get asked all the time. This is something that I see people do wrong all the time, and I'm going to sum it up in a sentence. Social media is not designed for you to build it and them to come to you.Social media is designed for you to evolve yourself, to meet your customers where they are. So when it comes to finding your most ideal audience on social media, you have to do some psychographic research. You have to know who your avatar is. You have to know their age. You have to know their pain points.You have to know their problems. You have to know their before state. Their after state. Their objections. And the things in which they use and live their life as they're navigating to try to accomplish or solve, or win on something that you're going to help them with, right? So you need to understand who your avatar is, which is why we teach this to you guys with our map of modalities and our captain's assessment and our beacon and beliefs that we have in our Facebook group and our free mini course, right?So. The first thing that you need to do is you need to know who your customer is. Now, first thing avatars, quote unquote avatars are not a single mom who drives a minivan with two kids. Like that's not an avatar. I don't give a shit what kind of car they drive, how much money they make, because all of that is transactional.What you need to get into is you need to get into the emotional States of your customers. You need to get into their belief systems. You need to understand that there's three levels of beliefs when it comes to understanding your customer, and I call this rocks, reefs, and shoals.Another way to call this is external beliefs, internal beliefs, and paradigm beliefs. Okay. So once you've understood who your customer is, then you start to pay attention to where those types of people hang out, right? So for example, even if you have a demographic of CEOs and CMOs and they're pretty successful, there's a high likelihood of a chance that they're not hanging out on Facebook or Instagram.They're spending all their time on LinkedIn. Vice versa. Let's say you have a demographic of 55 plus females and they are interested in home ec or staying at home consuming health content, health related content. They are going to live on Facebook, but the caveat is is that they live on Facebook just to consume, not to engage, and they always click through to long form written content.Because that is the context of what they're used to. These people grew up reading newspapers and magazines, and so they like reading long form things, not necessarily engaging on a dopamine hit, endless scroll platform. So the first thing, like I said, you need to know who your customer is. The second thing is you need to know where they hang out.Now, once you figure out where they hang out, you need to double down your efforts and spend all of your time in a relationship with your customers on the platforms where they are, not on the platforms where you want them to be. And the size doesn't matter. I've watched people build $10 million businesses with a thousand customers.I've watched people build million dollar businesses with a hundred customers, and it's all about the level of relationship that you have with these customers. The deeper of a relationship that you can be with one to 50 or to a hundred of your ideal client. The easier your business gets, the easier the path gets, and the clearer the path gets to execute your goals and execute your vision.Okay? And so now that we've covered all that, let's say that your audience hangs out on Facebook. Now your job is to go find them, not them find you, right? So maybe they're hanging out in Facebook groups. This isn't where you go to Facebook groups and you're like, Hey, come check out my page. No, that's transactional.It's like a super high end, one night, disgusting stand. That's