So in this episode sparked by some comments by Kelly and Rosanna in our relationship. community. I talk about how my team and I have developed a strong company culture, allowing us to be hyper productive and creative without constantly second guessing ourselves. And I'll also explain how it impacts my personal relationships outside of work too.Kelly says, I want a Tyler in my business life. Rosana says, me too. Well, sorry ladies. I didn't kidnap him, but I do make it about as hard as possible to leave, including making Tyler a part owner. So he can't leave. Even if he gets mad at me. No, we don't. We don't have that. Tyler's amazing. and, listen. There's thousands of Tyler's in the world. Not Tyler Atwell. Tyler Atwell is Tyler Atwell. But I just want to be really, really clear that Tyler is not successful because of me. Tyler is successful because of him. And Tyler's not successful because I know things and he's supporting or that I give him the vision. Tyler is successful and I am successful because we both respect each other and give ourselves space. There's days I'm like, "no, we'll do it this way." And there's days like, no, we're doing it this way. And I'm like, Oh, right. And so the success of any relationship when it comes to team, even all the way down to a VA, you don't know, is predicated on the depth of the relationship that you create and the space that you hold. See, Tyler knows this, we've untrained behaviors. Tyler can't do anything wrong in my world. He literally knows that as long as he doesn't steal from me and lie to me, he stuck like there's no way out. None, and I mean, like, we've both made some big mistakes. And then I'm like, so what? We're done. That's it. So I also have this role in friendships with people and my friend circle fits. On my hand, actually, now that I think about it, it fits on my hand and I have a rule that we don't allow, sorry, and friendships because sorry implies you could actually do something that would make me not want to be your friend, but my friendship is not conditional on temporary emotions or mistakes. No human is perfect. My friendship is eternal. It's commitment. It's devoted. Just kind of like my team, like I would literally blood, sweat, die for Tyler in a heartbeat, just like I would my family and anybody else that's in the world. And when your people feel like that, and I can't speak for Tyler, but I'm sure he'll nod in front of me. When your people feel like that, when your VA is feel like that, when your staff feels like that, when your business partners feel like that they know that. No matter what, they could lose thousands of dollars, millions of dollars. They could crash your car, close your business, cause you bankruptcy. But they know that in any of those situations, no matter what, you still have their back. Those things can never happen. It's physically impossible. 99% of the mistakes that I see in businesses come from a lack of depth and relationship, which forces employees or business partners to act out of reactivity and scarcity because of fear of judgment. And then mistakes happen. And then what do we do? We make them right, because like we see, we told you it's your fault. No, it's your fault. No, you're a leader. It's your fucking fault. The end. Everything is about relationships, not just marketing. And I will preach this on my high horse all day. It's about relationships with self. Cause the only reason that I can sit with Tyler and literally no, that like I could give him my credit card and we might not be able to pay it a month later because of a mistake and not get mad is because I'm secure. In who I am as a person. Now, I'm not always secure in who I am as a person. I'm insecure as shit a lot of times. But I don't work in those capacities. I don't go into the office and those capacities, I don't get on calls and those capacities. I go into a meeting with myself and those are probably the only unstructured meetings I have. Those are the ones wh