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The Best Medium For Deepening Relationships With Potential Customers w: Mike Dillard

The Best Medium For Deepening Relationships With Potential Customers w: Mike Dillard

FromThe Mind Of George Show


The Best Medium For Deepening Relationships With Potential Customers w: Mike Dillard

FromThe Mind Of George Show

ratings:
Length:
14 minutes
Released:
May 25, 2020
Format:
Podcast episode

Description

I'm very big on going deep. I've been using loom.com.I didn't know about the Bonjoro, so I'm going to definitely switch over to that. Yeah. The question is this,, as somebody who wants to leverage what I'm doing and I'm doing really well, I have a front end and a back end.If I've never done anything consistently, I've run ads. That's it. Would you, the question I have for you guys would've been going deep. Would you go into doing a private Facebook group or a podcast to go deep or a membership? Like if you were in my shoes and you knew you needed to go deeper, cause my retention is great.I have an 80% conversion from my front end to my backend, so I'm big on customer service. What would you do on the front end to, what would be the next step? A podcast, a private Facebook group or a membership site?Great question. The first questions that pop into my mind are, it depends, as always. What I would do is also take into consideration upon the decision that you make here with not only what can you do right now, but what would you like to turn that into over the next three years. So I don't want you to necessarily start something that you're just going to do during this current situation. I want you to start something now, but I also want you to see that as an opportunity and have it be something that you're going to want to do. And that gives you energy for the next three to five years in your business.I just don't want you to do something temporary. And so keep that in mind. And the next question is, what would you enjoy doing? Would you enjoy doing a podcast? What do you enjoy doing a YouTube show? Would you enjoy doing a membership group or running a Facebook group? Some people love that, other people find it draining. And so take that into consideration as well. But those are my first initial pieces of feedback. And then I'm sure George will have some comments, but based on those two questions, what would you like to do and what would give you energy? And then what would you find? You know what, that's, that sounds like a big energy drain for me and I don't know if I'd want to do that. I love that because that's the only reason why I haven't done something yet because I'm, I knew that I only want to do something I'm going to be really consistent with. And I think the overall, my overall game plan would be eventually to do a membership. Is where I was going with it. But I think, you know, when going deep, cause my first thought was, and I thought I was going too wide, is really just to go to into a different platform. I'm not on YouTube and start doing YouTube because people spend more time there. That was my first thought. And then when he said, no, go deep, don't go deep. I'm like, Oh shit, I'm only on Facebook and Instagram so that's totally going wide.I got some stuff. So first, so basically after doing some quick internet stalking and 60 seconds, you help people elevate their mindset, their skillset to live without fear, thrive in uncertainty, and create six, seven, or eight figure businesses, something along those lines. So the first question is, is where does your ideal avatar hangout and how does your ideal avatar consume content? And so that would be the first question that I popped my brain in. So, for example, I'm not on Facebook because my ideal consulting client is on Facebook.I'm on Facebook to create my ideal customer in the future. Companies pay me six, seven figures for three or four days of work, and those people that are making those decisions are not in my Facebook group and are not consuming my content right. But the people that there or will be able to aren't .And so the first question I ask is like, where are they? And then the second question I ask is, what kind of touch points or modalities or customer journey is required for them to go from? I have no idea who me and you it is too. But. I'm ready to work with you and the best place to take that journey. And so if you think about. A free or a closed Face
Released:
May 25, 2020
Format:
Podcast episode

Titles in the series (100)

The Mind Of George takes you inside the lives of some of the most respected and successful names in the digital world to reveal what it takes to succeed in life and business today. George Bryant, a New York Times best-selling author, and highly sought-after digital marketing expert has one goal - to help entrepreneurs ethically scale their business through his trademark Relationships Beat Algorithms™ model. Hit subscribe and get ready to listen in twice a week for a mix of interviews and solo episodes that will give you priceless frameworks to increase revenue, create maximum impact, and harness the power of authentic voice to beat the algorithms.