Boom, what's going on everyone?   It's Stephen Larsen. This is Sales Funnels Radio.   Today, I'm gonna teach you guys about my coaching contract.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   What's up, guys? I'm super excited about this. I've actually been looking forward to this quite a bit...   So I am knees deep in the One Funnel Away Challenge at ClickFunnels right now. I have the complete honor and privilege of being the guy to literally daily basically go in and hold people's feet to the fire.   It was like two or three days before I actually started the challenge, I started thinking about every other scenario where I was coaching people.   I've coached well over 1,800 people through this process now.   Many have become millionaires, many have made hundreds of thousands of dollars, and a ton of people made money for the first time in their entire life ever as an entrepreneur. And I'm very proud of that when I say that.   And what's interesting, and what's been really cool about this is that I've been able to go through and figure out more about the patterns of why it worked, or why it didn't... And not just from a funnel perspective.   I've been really, I don't know if introspective is the right word? You guys know I'm a kinda introspective individual in general, but I've been able to go through and look, not just from a marketing standpoint...   Meaning not just from a sales message, or an offer, or this is what this guy did in this funnel that's why he made the million, but I've been able to step back and look more deeply into the individual, and look at some of the attitudes some of these people would of have about what I was teaching them.   So I thought it would be kinda neat in this episode to go through and teach you guys some of the rules that I've created as I continue to do more coaching. And if they don't abide by these rules, I don't wanna coach them. It's so cut and dry...   So, I just wanna teach you guys what those are, so you understand the mentality that I'm coming from, and why I have patience in some areas, and why I have absolutely zero, unapologetic, no patience at all in other areas. And so, I thought it would be kinda neat to go through and do this.   Now when I first started, this was like two or three years ago, that was the original 2 Comma Club Coaching program - which is coming up on two years. Holy crap! That's crazy.   Anyway, so I went, and I started looking at all the different patterns of how that got started. I remember when I first started as that coach we were coming up with the 2 Comma Club Coaching program, I was like, "This is so cool. Who's gonna do this?" And then I was like, "Oh my gosh, I'm built for this man. Let me do this. This would be so cool".   And what was interesting, first of all, I was so excited, I was so stoked, I was so shocked to be the original 2 Comma Club Coach and get put in those roles, and it's just a bunch of fun. I really enjoyed it.   I guess it was an episode ago that  I talked about the way a customer comes into your product often determines if they're successful with it afterward.   It's not just a pre-frame. You can pre-frame somebody for a sales message, that's not what I'm talking about at all. I'm talking about pre-frame for your actual product success. So, it's almost the exact same kind of thing. So, this has become a pre-frame. I have them written down in front of me here... these are some of the pre frames.   Like I said a second ago, when I first was that 2 Comma Club C