Boom, what's up guys? This is Steve Larsen, and this is Sales Funnel Radio.   Today we're gonna talk about why selling is emotional, and how you can take advantage of that ethically in your own business.   I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.   The real question is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio. What's up guys?   Hey, I'm excited for this, okay. This episode comes to you today... Okay, the next two or three episodes that I've done are things that I've been ripping from other places, and I think you're really gonna enjoy it.   This one's a Facebook Live that I did. There are a few people - really, really sad... I don't know if they're sad or mad, or they're fighting me, for whatever reason, on the fact that selling is emotional.   What I want you to understand is that there are three different phases in the sale cycle. There's the marketing phase. There's the selling phase, and there is the closing phase.   If you are not getting the cash you want to, but you're still closing people, it's 'cause you don't know how to close.   I'm gonna walk through and share with you guys why selling is emotional and what you're doing in the brain.   I don't know how you can get good at marketing, selling, or being a salesman without learning about psychology - actually learning about the brain and what happens there.   We are all different people, yes, but we still have a brain that very much comes from the same kind of area -  we have the same kind of tendencies, okay?   And so, what's cool about that is as soon as you learn the patterns of how to actually go out and be influential to your people and your customers, prospective customers, you actually can get them to do a lot of great things that will benefit them, that will benefit you, and help you be more persuasive in life.   So, what this episode is specifically about is ... First of all, I gotta teach you what's happening in the brain. I've never taught this before, ever!   I'm in this area right now where I've kinda been lookin' back, and be like "Hey, why did that work? Why did that work? Why did that work? Holy crap, look at that pattern." And so, what I'm tryin' to do is I'm tryin' to teach you guys the patterns that I was going through, seeing and doing, not always on purpose, okay?   And so, I'm gonna go through and I'm gonna teach you about chemicals in the brain, and I'm gonna teach you about what's going on in the brain psychologically when people start to hear about your pitch.   I'm gonna teach you how to actually go in and get around those things. I'm gonna teach you what you're actually pitching when you actually pitch somebody. What part of the brain are you actually pitching, okay? All those answers are gonna be inside this Facebook Live.   Again, I think this was like a 15-minute thing, but anyway, I'm a little fiery in it - just so you know - which I know is hard to imagine. I'm a little intense. I'm excited to be able to do this and actually get this out to you guys.   So anyways guys, thank you so much for watching this.   Please, I actually encourage you to take notes on this one. I don't necessarily always go very tactical inside this podcast, but this one, THIS has had a direct influence on my wallet, and I mean that in all seriousness. It has had a direct influence on my wallet, meaning getting much fatter.   It was when I learned what was actually happening in the noggin', and this comes from me studying a lot of different books, listening to a lotta gurus, going through a lotta courses, and a lot of my own personal experience.   There's re