I’ve worked with many different ad agencies, but this one stood out to me. Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner. Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It is such a unique thing!  If you think about it, the shift is quite simple but essential for cheaper conversions. That’s what made Brad and his agency one of the top paid ad agencies in the industry. And so, I can hardly wait for him to share all about it at the upcoming OfferLaunch event. For now, here’s a sneak peek at how they’ve changed the paid ad and sales funnel landscapes.   Key Takeaways: Intro (00:00) Meet Brad Langan and his works (01:41) How Brad got into the media buying space (05:26) Traffic and launching mistakes that funnel people make (09:59) Brad’s comprehensive marketing strategy (13:59) The value of warming people up (19:23) Final thoughts (22:11)   Additional Resources  - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!