Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily. I'm looking at the distribution channels as much as I'm looking at the P&L and other financials. If the distribution channels are in place and big enough, I can use my 12-step offer and launch framework to flip the company around. If a company doesn't have established distribution channels, they better have freaking amazing financials for me to continue considering it.   Here’s what I mean... Key Takeaways - Traffic is nothing more than a hook and messaging issue (02:38) - What distribution channels have you built? (06:16) - Sales are about traffic and eyeballs (10:31) - Think of ways to create sales-based marketing style noise (11:04) - It's not just the P&L (11:25) Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.