There’s a big difference between business and marketing. ? Many entrepreneurs put too much weight mentally and emotionally on building a sales funnel at the expense of other aspects of the business. A sales funnel is NOT your business. A Sales funnel role in your company is just one process to collect leads and close sales. You still need processes in place for fulfillment, systems, people, etc.  The key to having a great business is to plan your fulfillment the same way you plan your sales funnel. Treating fulfillment like marketing makes resales happen because satisfaction will go up. ? It's one of the easiest sales increases strategies out there. ? Tune in ? to hear how I’ve been building processes and designing fulfillment for my business over the past four months. Key Takeaways ⏲ - What I do day to day in the business (00:48) - Who would want fewer sales? (11:12)  - Sales funnels are not your business (14:04) - How to design processes for your business (14:53) - Drawing fulfillment like a funnel (16:12) - Treat fulfillment like marketing (20:53) Additional Resources  Learn more about VIP Lead Machine --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!