Come to think of it… I have made 55 products in three years, many of which have been taken down. I didn’t see the real value they bring when it comes to business valuation. Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner. Raleigh started as a mergers and acquisitions lawyer–working at a big law firm in New York and then later in Texas. When he saw how these big companies earn millions (and even billions) of dollars through acquiring businesses or selling divisions of their companies, he got into building his own business. He went from earning $2M a year in profit from his family entertainment business to selling the entire business for $26M. Then Raleigh made me realize the biggest mistakes that internet marketers like me create. Let us share them with you in detail and hopefully enlighten you.   Key Takeaways: Intro (00:00) Meet Raleigh Williams (02:03) Why you should have a business exit strategy plan (07:18) Two main mistakes that marketers make (10:22) The key man risk concept explained (12:49) Advantage of digital marketers compared to the usual M&A deal (14:45) Business ownership vs. entrepreneurship (17:32) Episode wrap-up (19:51)   Additional Resources  - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!