Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it. Here’s a glance at what you’ll learn from Lee, Dean, and Joe in this episode: How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI’s. Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset. How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator). The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!) Some of the best ways for Business owners to get more Customers even in a down market. How the “right phrase” can help your Customers feel comfortable with their decision to buy. What having an E.L.F. Business means to Lee (AND the greatest misconception about media). How to utilize tough times as a springboard for greater success (PLUS: What “success” means to Lee). What PR can (and can’t) do, and how to build relationships that bring you free PR opportunities. How to overcome adversities and obstacles when you’re struggling, overwhelmed, or in a bad place. The “10 Ways Method” for attracting attention, making more money and blowing people away.