For many entrepreneurs, one of the biggest challenges is getting their message out there. Not only is it difficult to stand out in a competitive market, but you also need the self-confidence and conviction to do so. Today on the show, Rory shares a recap of his conversation with Brand Builders Group CEO, AJ Vaden, where they discussed Brand Builders Group’s new free training on How to Double Your Business in 12 Months, and how to overcome some of the most common misconceptions in entrepreneurship. Tuning in you’ll hear Rory share his top three takeaways from their conversation. He breaks down the key distinctions between pride and self-confidence, why conviction in your service will transform your business, and why you shouldn't be afraid to give away value to earn trust. Rory also reflects on misconceptions around social media and why you're much more likely to find your next customer in your real-life community than on TikTok. Tune in for a recap of this refreshing conversation on what it means to be a service leader, how to grow your business, and much more!