Boom, what's going on everyone. It's Steve Larsen - This is Sales Funnel Radio...   And today we're gonna talk about how to acquire a mass of qualified customers.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business. Using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   What's up, guys? Hey, today, I'm actually going to toss in another recording from the Science of Selling Online Facebook group.   I was reading from a book, showing them strategies from these various books.   Not only how to acquire a mass of qualified customers, but when to acquire them.  At what stage in your business it's important to do so and when is it not.   When's the best time to actually go try and get a huge amount of customers? There is a time to do that and a time not to.   You might be thinking, "Stephen that's stupid, why would you not just want tons of customers?"   There's a lot of reasons why you should and why you shouldn't do that.   In this episode, I'm actually gonna cut straight over to a Facebook live, but watch carefully because I'm using the very same strategy inside my business right now.   I've created the main product for my business, so now that it's there, what front ends do I create to amass a huge list of qualified buyers, not just random people?   Anyways hope you enjoy this, we'll cut over to the episode now. Talk to you guys later, bye...   What's up. How's it going, everybody? Hope everyone is doing fantastic! I need to be asleep right now but... you know, some nights I just can't get relaxed.   Yes, I wear glasses. I've had glasses and contacts since second grade. My eyes are terrible.   I barely made it into the army - my eyes are so bad that I'm only a few points away from not being allowed to join... like isn't that funny?   So anyway, yes I'm wearing my glasses right now. And I have been jumping on my tramp right there and listening to music and thinking a lot.   I don't know why, but every once in a while, I just get in these zones where I just walk around, and I can tell that to everyone I kinda seem like a zombie - you know what I mean?  My head's just spinning going through tons and tons of scenarios; it's fun. I absolutely love it. It’s like a Beautiful Mind, "vroo, vroo" all over the place.   I wanted to share a lesson with you guys real quick - because it's actually something that I'm doing right now. It's something that I taught a solid six-seven months ago. And it's interesting; what's happened.   *REPLYING TO FB COMMENTS* “What's up guys, how's it going Ross? "Like your glasses, the real you." "Yeah, yeah, right. I cannot wait to get LASIK...   I was at the eye doctor a little while ago, and he told me that I have clinically large eyeballs. I was like, "Oh. It's not like I can do anything about it. Thanks for making me self-conscious for the rest of my life!"   I want to share with you guys something that you need to understand.   We talk all the time about going at the core of the value ladder, right! That is the place where you start your products.   You start your business at the core of the actual value ladder. The reason why is because everything else kind of spiders out from there. What I want to do is - I want to tell you why. I wanna tell you why everything spiders away from the core of the value ladder... it doesn't have to do with creating the back ends.   The market's gonna tell you what to do, all that because yes, yes, yes, yes, but another big reason has to do with one of the principals from the book, Ready, Fire, Aim.   I was flying back home from speaking at an event in January, and