Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel radio.   Today I'm gonna show you guys my 5 phases of funnel building.   I spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen and welcome to sales funnel radio.   What's up? Hey, I'm excited for this video today! I've actually been thinking about this quite a bit here.   Now when you think about building something like a sales funnel...   The first time I ever heard about building something like a sales funnel, I was like oh my gosh, I got to write copy. There's the copy piece. I should find some images. I should do some videos. I should do the actual pages themselves. The actual product itself. How I'm gonna promote it?   There's all the stuff that goes into it. It can get incredibly stressful. So what I wanted to do right quick is...   For those of you guys who are listening, just know that on YouTube - I'm gonna draw this so you guys can see a little bit of my funnel building process.   So this is this is interesting. I teach a lot of the stuff at events, and multiple times right, somebody will stand up and be like, "Hey, hey, how should I go about doing upsell, and this, this, and this for my product?"   I'm like "Why you even thinking about that? You don't even have a main product yet."   Too many times we get too involved in questions we don't really need to answer yet!   But there are questions that DO matter from building a funnel.   Sometimes people are so concerned about what makes the car engine run that they don't even know how to drive the car. You know what I mean? It's like there's a whole bunch of things out there - and you don't need to know that yet.   So literally, my purpose in this episode, is I just wanna walk you guys through the very simple funnel building process that I have and why it works - and how to screw it up.  This is really it, I mean this is truly it.   Now if you think about it, there are five steps here:   The first thing I need to go do is kind of a research period. Check this out... check this out- and I'm gonna explain this kind of as I go along here.   The first thing that I do, is I go and I have to make sure that I know what my customers are already buying and how they're buying it.   We call it the "what and the how." You guys may have heard of this before, It's the "what and the how," though.   So, I go in, and I look at a red ocean meaning if I'm gonna go sell... I don't know? Pencils. I'm looking at pencils or pens, they're over my desk over there...   Let's say I'm gonna go sell pens. Who else is selling pens and how are they selling them? Who as far as businesses go, but also the customers; they're like "Hey, this is how I like to hear about my pen purchases. This is how I like to go and purchase my pens." You know what I mean?   So we answer the "what and the how?" What am I gonna sell? What are the people selling and how are they selling it? We call it the red ocean when there's lots of competition inside of one place.   So I'm gonna go inside, and I'm gonna look at the red ocean. I'm gonna look at the red ocean, and specifically what I'm doing is I'm looking for "the what and how."   I'm just gonna write that down again, red ocean, and I'm looking for like I said, "the what and how." I'm gonna draw a bit of line here. That's like phase number one here.   Phase number 0ne, red ocean - just research who is already selling the things that I'm interested in selling, and how are they selling them? That's all I'm answering.   So the second thing - now that I know a little bit about th