- What's going on everyone, this is Steve Larson, and this is Sales Funnel Radio.   Today I'm going to talk to you about why I chose the info business over the others.   I spent the last four years learning from the most brilliant marketers today. And now I've left my 9-5 to take the plunge and build my million dollar business.   The real question is, how will I do it, without VC funding or debt, completely from scratch. This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   I wanna deep dive into some of the reasons that I sell info now. I started and walked through several other models and markets over the years, but I've planted in Info for a few specific reasons. Here's why...   What's up guys, hey, first off please know that I know there are far more types of business than just the ones I have on the board right here. But generically I find that a lot of them fit kind of in this category as far as the way that we market them. The four categories that I’m using are: Ecomm/ Agency/ Affiliate/ Info   Service is kind of the same way as Agency. We might market Ecomm in similar way to retail.   Anyway, so I went through and I started looking through different ways.   I did this a while ago and I was very methodical about the way that I entered the business space and which market I actually went into.   I'm not saying that one is not better than the other, and I'm not saying that these are all of them...  please know that I’m going to talk in massive stereotypes.   There are lots of different businesses out there. The kind of people that are solopreneurs, I typically see them going into one of these categorizes - until they get to a certain level, then they'll scale and blow it up and get to other places as well.   I might put supplements under Ecomm. They’re very similar - the funnels are different -  but there are some similar aspects to them.   Services and Agency are kind of the same.   Affiliate/ Salesman/ MLMers/ are all very similar   Then there’s Info products…   Anyway, what I want to do is I just want to show you guys real quick why I chose what I do and first of all I want you to know that this is, I actually sell info products now, right? I did not start that way at all though.   Info products is kind of interesting the way that it plays out because to sell info products, it helps to have a little bit of authority in the space that you're selling it to. Obviously, it helps, it's true for anything. But especially with info.   I didn't start with info. If you want to you can tackle it right away. Awesome, go for it.   I actually was just trying to prove that this whole internet game worked. I remember the first time I was sitting in college in a class and for this particular class, it was Quantitative Marketing Research. That was the name of the course. And we went through and we had a live client, and it was actually Paul Mitchell.   It was a Paul Mitchell school that was nearby. And what they were having us do was we would go collect a whole bunch of survey data and we were going to try and consult Paul Mitchell on what they should do with this actual real life scenario in business. And it was really really interesting.   Well the assignment was for us to go talk to 10 people each as a class, then collectively we have a whole bunch of, we have a lot of data to work from. Well, sitting there with one of my buddies, we were like, "I do not want to go ask people, even ten, "I don't wanna ask ten people how to do the survey."   And so what we did, we were like "What if we go, "and let's just actually put the survey on a Google form "and we will drive ads to it." Something very simple, but we did Facebook ads and we drove to it.   And what was interesting is we actually went and we had we collected more surveys than th