Here are five things to do to make sure that a funnel will even work for what it is you’re trying to sell. On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode: Find out why you should have your entire team take the disc profile test to find out where they best fit in. And Why it’s important to have the right people in the right positions for your business. So listen here to find out why it’s so important to use the disc profile system to put team members in the right position for your business to grow and be successful. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Hey everyone, sorry it’s been a little while since you probably heard from me in any channel. I have been suffering my first sickness in probably 3 or almost 4 years, as long back as I can remember actually. So it’s been a long time. But I actually just drove my parents to the airport and dropped them off and had some thoughts I wanted to share with you guys about is your business ready for a funnel. The reason why this is kind of top of my mind right now is my dad was in town and he’s got a really cool accounting business, which some of you guys use him, which I appreciate that. I get nothing for recommending him, but he’s awesome. It’s Bookease.com and they do business structuring, so they help get you protected by the way you structure your business. They do accounting, they do bookkeeping. If you haven’t paid taxes in like 5 years, like most entrepreneurs seem to not do when they get started, they do all that stuff to catch you up. It’s a really cool business. Bookease.com. I talked about it before on this podcast, I told everyone that it’s like the cheapest thing ever and I keep trying to get them to raise their prices and it’s funny as they’re trying to turn this into an actual business, business…it’s a good business, they’ve gotten a few hundred clients, a lot of Clickfunnels members, inner circle members, stuff like that, that they do stuff for and they’re trying to grow. I keep telling my dad, these are things that need to happen for you to be able to grow. So I want to share them because I think it’s true for a lot of businesses who make this leap. They’re trying to transition from whatever they’re doing now into using funnels. I know my dad, he didn’t want to bug me, so he went and hired someone to build funnels. The person building the funnel, built a webinar funnel and my dad showed me, “Our funnel’s done.” And I look and I’m like, “okay, do you have a webinar?” and he’s like, “No.” And I’m like, “Then why did he build you a webinar funnel?” He’s like, “I don’t know, he told us we needed a funnel and this is the funnel he built.” I’m like, “Who builds my dad a funnel and doesn’t even talk strategy.” So that’s what today’s lesson is going to be about. Kind of going off the top of my head, but these are the things that are necessary if you want your company to be successful with funnels. Alright number one, you need to have somebody on your team, in charge of marketing, who is a high D. The reason why I say high D, this is if you take the Disc profile, d-i-s-c, if you take the disc profile, you have someone who is a high D, or is a driver. There’s so many companies I know that do not have a high D that’s running stuff and because of that nothing actually ever gets done. So number one, you need to have a high D. If you do not have a high D on your team yet, you are not going to grow. I have bad news for you you’re not going to become a high D if you are not one already. It’s not something I believe you can develop, nor should you try to develop it, you should find the right person to do that. Now I’m a big believer that the only thing in your business that actually matters is the marketing, therefore I think that for most of you guys, your CMO and your CEO should be