I am SO excited to bring you this show today! We are going to talk about the ONE strategy that has impacted my sales the most this year! I'm super passionate about this topic. Honestly, I try to talk about this strategy with business owners everywhere I go. I constantly want to convince more people to use this strategy because the difference it has made for me is seriously crazy-cakes. Do you have a guess as to what it could be? Knowing me, you might think this strategy is Facebook ads, but it's not! I love this strategy because it's approachable and affordable for business owners. Facebook ads are how I get customers in the door, but this strategy is how I build relationships and sell the things I want to sell. The strategy is hosting webinars. I know you've probably heard a lot of online business owners talk about webinars over the years, and maybe you already have decided opinions about them. If you're rolling your eyes at this point and thinking, "Webinars aren't for me. Business mom out," I need you to give me a few more minutes -- and I am pretty sure I'll change your mind. :) Listen To The Show The Numbers Speak For Themselves (3:26) If you'll give me the chance, I'm going to talk about the 6 big webinar myths I hear all the time. I'm going to debunk them, and teach you the truth about making webinars work for your business. I have crazy-cool stats to share with you that speak for themselves. This past year, Brilliant Business Moms has grown an insane amount. I'm still trying to wrap my head around it! Chris and I finally sat down and did the books, like responsible business owners, and figured out where our sales were coming from. We've had $285,000 in revenue (sales in the business). $201,000 of that was from sales of my online courses. So, the courses I sell are: Brilliant Pin Promotion FB Brilliance A brand new course coming soon! The other $84,000 revenue was planner sales, primarily. And keep in mind planner season flows into 2017. So we had an awesome season, but only part of the tally accounts for 2016. Other revenue was made through some shop sales and affiliate sales. (Hint, hint... guess how I make my affiliate sales? Webinars!) Over 2/3 of my income came from course sales. And literally the main way, about 90%, of my course sales have been through webinars. People come to a free class that I hold around a given topic, they get to know me and trust me, and they get value out of that free class, whether they purchase anything or not. And then a good portion of those attendees decide they're ready to take it to the next level. They think, "If this is her free class, I know her course will be awesome!" Webinars for Physical Products (6:23) And I have to tell you, I was very close to doing a webinar to sell my physical planners. So if you're a business that sells physical products, please don't turn this episode off! I have a lot of thoughts and ideas for you. (In fact, that'll be one of the myths we debunk!) This strategy 100% applies to you. I was really close to doing a webinar to sell my planners. But to be honest, it takes a couple weeks to create a really great webinar, and the planners were selling more quickly than I anticipated. I was nervous that by the time I got my webinar together, half of the planners would be gone. The main reason I didn't do a webinar to sell planners is because the Brilliant Life Planners sold too fast. (A good problem, but still a problem!) For our next planner season, I'll get the planners to my doorstep much sooner and will absolutely make webinars part of my selling strategy. Proving Webinars Are Powerful (8:49) I want to share a few stats to prove to you that webinars are crazy powerful. One of the ways I filled my webinars with happy students was with Facebook ads. We're talking about getting people to attend my free class; and my goal was 2,000 signups. Keep in mind I'm only running these ads to cold traffic. These are 2,000 brand new people through the door who knew not