Today on the podcast I am super excited for a new format that I hope to do regularly, and that is bringing on the entire Brilliant Business Moms Team: Carlee, Victoria and Ellen! Today we’ll be chatting about the FB Brilliance course launch, and not about the numbers like we did last week on my solo episode, but more about what we loved about the launch, what we want to improve, and how we can give our customers a great experience. Listen Now Our Favorite Part Carlee: We all agreed that our absolute favorite part of the launch was this 5-Day series we did on Facebook Live. People could listen to all 5 days, then we gave a task or homework for each day, which they answered in the comments. We complied the answers from everyone who participated in all 5 days, and those women were eligible to win 1 of 3 full scholarships. Victoria: It was fun on our end to compile those answers and get to know more people in our community. I enjoyed watching these highly motivated ladies do the work, seeing what they’re thinking about their business, and watching them do the leg-work to be successful. We only had a limited number of scholarships, but as we read them all we wanted to really honor each one, because we saw that they were acting on what we were teaching! Ellen: I loved this series! There was so much interaction on the videos, and they did so much work! When people couldn’t afford the course, but they got in on a scholarship, they were really motivated to work, which was fantastic to watch. Victoria: It would be great to circle back and see how they are all doing now! Beth Anne: We had the 3 winners, and then about 14 more, out of 40 submissions, who took us up on the 50% off scholarship. It would be fun to see where they’re at now. The FB Live series built a lot of buzz about Facebook Ads. As they took action, they could see how FB Ads would work for their business. You guys know I was really nervous about selling a course for such a high price point ($497!), but the scholarship program mitigated that, as we gave some really smart, motivated women a chance to get in free and rewarded the rest with half off. Carlee: All the hard work they did for homework on the FB Live series--like narrowing down their customer avatar--changed people’s businesses. They were so excited about the homework! Beth Anne: Yes! That goes back to the core of Brilliant Business Moms: You can learn great things and grow your business whether you ever spend money with us or not. You can still get valuable information that you can take action on. Victoria: I also loved watching Beth Anne and Ellen develop the quirky, fun, engaging Facebook Ads you guys came up with. They were so creative, and it was so fun to see Facebook Ads for a course on Facebook Ads! Beth Anne: Yes, and I am so excited for next year, especially as we’ll have some in-person time for the next launch, as I can analyze those ads and come up with more that are fun, engaging, and on brand. I don’t want them to feel like an ad; instead I want them to walk away chuckling. The Stressful Aspects Beth Anne: Ellen said in an email, “Let’s not close the cart on a night we are all traveling and getting settled for a conference!” The cart closed on November 2nd, and we were all travelling. Beth Anne had 2 flights to get to Nashville, Ellen flew in earlier that day, and Carlee flew in and was staying with a friend that night. The cart closed at Midnight Pacific, which was 2 or 3 AM in Nashville, so Carlee stayed up all night answering emails. We realized too late we should have set the cart to close a day or 2 earlier, so we will definitely be planning MUCH better this year for the cart close dates. It put a lot of pressure on Carlee and Ellen because cart closing is when people are asking a ton questions about the course, and if it will work for them, etc. Ellen also mentioned another thing that DID NOT work for us: All the Crazy folders we tried for organizing the course in Google Drive. We were modeling