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135: Get Better Photos Now! with Food Blogger and Photographer Johlene Orton

135: Get Better Photos Now! with Food Blogger and Photographer Johlene Orton

FromBrilliant Business Moms with Beth Anne Schwamberger


135: Get Better Photos Now! with Food Blogger and Photographer Johlene Orton

FromBrilliant Business Moms with Beth Anne Schwamberger

ratings:
Length:
40 minutes
Released:
Feb 16, 2016
Format:
Podcast episode

Description


Have you ever looked at the photos on another blog and wondered, "How in the world do they get those gorgeous shots?!" Wonder no more, because Johlene Orton of Flavours and Frosting is giving away all her best photography tips in this episode. You don't have to be a food or recipe blogger to use her advice. Johlene is self-taught and has progressed from an automatic camera user to a manual pro. You'll be empowered to do the same after learning from her!
On the Podcast
01:27 -  Meet Johlene03:58 - Transitioning From Product-Based To Blogging Business05:26 - Building A Blogging Income08:28 - No One Ever Said Blogging was Easy!11:14  - Getting Started With Photography12:41 -  Food Blog Photography Resources14:50 - Key Ingredients To Awesome Food Photos16:37 - Experimenting With Backlighting19:20 - The Rule of Thirds22:06 - Shooting Angles for Food Photography23:50 - Tips on Using a Manual Camera26:41 - Tripod and Tether Mode29:52 - Behind The Scenes of a Food Photography Shoot31:16 -  Food Blogging Struggles34:43 - The Tooth Mouse (Johlene’s Adorable Mommy Moment!)
Press Play on the Podcast Player Below to Hear from Johlene
Meet Johlene
Johlene lives in the Gran Canaria, a Spanish island, with her husband and two children. Originally from South Africa, she moved to the Canary Islands for love and now lives in a three-language household with plenty of love and culture to go around!
Johlene sold cupcakes in her city, as well as hosted cake decorating workshops and dessert parties. She started blogging to showcase her baking. Fun fact: Johlene’s blog was originally bilingual, with posts in both English and Spanish.
Transitioning From Product-Based to Blogging Business
Johlene first used her online platform to sell her delicious products. But when she made the switch from Blogger to Wordpress and dug into the tech side of blogging, her business transitioned to being exclusively online. Johlene realized she could leverage her time and talents much more if she stopped creating products to sell individually and instead focused on digital products, services, ad and affiliate revenue.
Building A Blogging Income
The one thing that holds true for most bloggers is that there isn't just one revenue stream in their business. Many different parts can come together to make up a vibrant whole!
Johlene is no exception, and she has found success doing sponsored posts, creating recipes with promoted products, and affiliate marketing. As she has gathered knowledge and expertise, Johlene has begun to use her skills to help others. Occasionally, she will take clients on a retainer and instruct them on how to build a food blog. She helps them with Pinterest strategy and scheduling, scheduling with Edgar for other Social media sites, along with giving them advice and direction for growing their business.
No One Ever Said Blogging Was Easy!
The switch from Blogger to WordPress gave Johlene a big reason to learn more about turning a blog into a business. After blogging for three years without a lot of tech savvy, Johlene knew it was time to get serious. A friend suggested that Johlene check out Amy Porterfield; Porterfield’s site was a springboard for Johlene.
It wasn’t all smooth sailing, though. When Johlene migrated Flavours and Frosting from Blogger to Wordpress, she experienced some major problems. First, she had a glitch with her permalinks and went from 20,000 page views a month to 1,000 views. Ouch! During that same period, her site was highjacked and visitors were redirected to a sleazy site. Her blog even got blacklisted by a major search engine. Talk about a nightmare! Johlene was ready to give up on blogging; not realizing that this was only the beginning. She still had a lot to learn.
Johlene looks back on this time as both the best and worst of her blogging experience. Through these struggles, she began to learn new things and experienced doors opening. 
Getting Started With Photography
Johlene used to use a simple point-and-shoot camera for
Released:
Feb 16, 2016
Format:
Podcast episode

Titles in the series (100)

Beth Anne from brilliantbusinessmoms.com interviews mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, Shopify store owners, designers, authors, and course creators are just a few of the creatively brilliant moms featured here. This podcast is all about practical advice from work-at-home moms who are getting things done in the margins - just like you! We're not about big names or fancy accolades here, but instead celebrating big and little wins from mompreneurs who make the most of their day to grow their business at a pace that works for them. We're all about designing online businesses that work around our lives instead of running our lives. Brilliantbusinessmoms.com features tutorial videos to help you grow your business including topics on growing your email list, Facebook marketing, SEO for your Etsy shop or blog, affiliate marketing, building website traffic through Pinterest, outsourcing, organizing your research, and marketing your first online product. Beth Anne won't leave you in the dark with general platitudes like, "don't give up" (you shouldn't). She'll will walk you through all of the practical steps needed to truly be successful in the online business world. As she learns and grows her own online business, she'll share each success and failure with you so that you can learn right along with her. Whether you're brand new to online business, an old pro, or just beginning to think about earning an income online, the Brilliant Business Moms podcast has got you covered!