26 min listen
149: From Backyard Business to 7-Figure Success with Stacy Tuschl
149: From Backyard Business to 7-Figure Success with Stacy Tuschl
ratings:
Length:
29 minutes
Released:
Mar 20, 2017
Format:
Podcast episode
Description
Today we are so happy to have Stacy Tuschl on the show! She started her now 7-figure business when she was just 18 years old, in her mom’s backyard; and currently she has over 40 employees and has been able to build her business by spending just an hour a week on that business. This freedom has allowed her to dedicate her time to something she’s very passionate about: helping other women take their business to the next level. She also hosts a podcast called She’s Building Her Empire and you can learn more at StacyTuschl.com Welcome to the show, Stacy! Listen Now On the Podcast 1:15 - Building a 7-Figure Brick-and-Mortar Business 3:36 - Moving To A Commercial Space 6:50 - Community-Based Marketing 8:50 - Hands-Off Business Woman 11:40 - ‘Is Your Business Worth Saving?’ 14:44 - Pushing Past A Low Point 17:51 - She’s Building Her Empire Podcast 22:55 - Stacy’s Adorable Mom Moment 19:23 - Facebook Live Podcast Recording 25:25 - Stacy's LIVE Event Building a 7-Figure Brick-and-Mortar Business In high school, Stacy was a competition dancer, but she knew that she wouldn’t make a career out of dancing. While she was going to college, she started teaching dance classes in her parents’ backyard for free (She says that honestly, it was more for her than for the kids!). Her original goal was to keep her dancing passion alive, but she quickly fell in love with teaching the kids and giving them that experience. Three years later, nearing college graduation, Stacy was still offering classes - but now she had 100 kids in her backyard!! About to graduate college with no idea what she wanted to do next, Stacy started putting the pieces together: she loved being a leader and teacher. It was a no-brainer to start her own business. She incorporated her dance studio at 21, and it turns 15 years old this summer. At the time, Stacy couldn’t even dream of becoming a 7 figure business. Her secret is that her company has always been good about over delivering, and “giving to the community and to the kids, and because of that we can’t help but have all these kids coming to us every year. We just keep getting bigger and bigger.” (And by “we” she means her amazing team.) Moving To A Commercial Space At the beginning, because she was doing her classes for free, no one expected a highly professional set up. But when she started charging for her classes, she realized people expected much more. The first thing she did was rent a commercial building, because, it was too risky to buy right away. Stacy rented a small space year-to-year for a while. Within 3 years she saw that her business was profitable, that it was working, and then built a 9,000 square-foot commercial space. Her first studio was very large, but she wanted to make sure that her business wouldn’t be going anywhere; they could grow into and then max out the space they were in. Her second location was at least 10 years into the life of her business. And she was aware that changing cities could potentially impact her success, and it was another risk. So she rented a space for 3 years (which is usually unheard of for commercial properties--they expect longer leases) and knew if the business went well in the new location she could continue to scale up and build that second building. Her second location is around half the size of her first, and though it’s only been in place for about 4 years she thinks it’ll quickly surpass her first. Stacy’s team had a hard time finding land, so they found a foreclosed building - where the land was worth more than the building! The gutted the building down to the block and put a $1M renovation into it. Now it’s a 7,200 square foot space, which includes a tenant space. (Stacy’s tenant is a nail salon, and they signed a 10-year lease with her, to give you an idea of how commercial rentals usually work!) They’ve also planned out a Phase 2 of her property, which would create additional tenant space. Community-Based Marketing It’s obvious that Stacy’s customers are so i
Released:
Mar 20, 2017
Format:
Podcast episode
Titles in the series (100)
145: They told me I was making a huge mistake…: This episode wasn’t on our schedule, but it was on my heart, so I wanted to pop in and share some business wisdom with you ladies. Listen Now It’s not that I think I am so wise, it’s just that looking back over the last year and taking... by Brilliant Business Moms with Beth Anne Schwamberger