Today’s guest is Richelle Shaw. Richelle is the founder of multi-million dollar businesses and author of the books “Million Dollar Equation”. Richelle is on a mission to help black women change the world by teaching them to build million dollar businesses. She believes that mentoring black women will have a ripple effect and can eventually change the world. Richelle has seen much success on her journey - building several million-dollar businesses of her own. Today, she focuses on inspiring others to overcome fear and take risks as entrepreneurs. In this chat with Rosetta, Richelle shares tips and strategies you can implement to take your business to the next level. If you’re ready to build your million-dollar business, this is an episode you don’t want to miss. Building a million-dollar business in 4 steps.   Richelle has seen success and setbacks on her journey. Because of her own experience, she is able to convey straightforward tips you can put into place in order to set the stage for success. Richelle shares the “4 S’s” of building a million dollar business. As simple as it may sound, Richelle is clear that it takes a great deal of hard work and persistence to truly see results. In her own journey, Richelle saw early success with a long distance telephone business. She lost her business after 9/11, but Richelle decided to press on and build a new business. Her goal was to have the freedom to raise her daughter and spend quality time with her. After 2 family tragedies, Richelle was inspired to dedicate herself to creating the life she dreamed of with her daughter. Figuring out what problem you solve and building your business around that. As Richelle explains, step 1 of building a million dollar business is figuring out what problem you solve. In her own businesses, she quickly realized her niche was helping others build successful businesses. It became even clearer when she helped a doctor who approached Richelle in search of help building his practice. After seeing the practice grow 3-fold in less than a year, Richelle found her calling. This laid the foundation for her book, “Million Dollar Equation” and allowed her to connect with a broader audience than ever before. Richelle was seeing the possibilities of her mission and dedicated herself to working with entrepreneurs who were ready to take it to the next level. Working hard and creating freedom in your life. When Richelle started the journey of building businesses, her main goal was to create a life of freedom with her daughter. She wanted to be able to take her to school and spend quality time with her. Richelle shares what her typical day looks like and dives into some useful tips to apply to your own life. She explains how she is able to run such a successful business in just 6 hours a day and gives us her million dollar tip. Rosetta goes on to discuss her “Green List” and how she prioritizes her day and stays focused. Why you need to see the possibilities in order to succeed. Before you can build a million-dollar business, you have to see the possibilities. Richelle explains the value of knowing what it costs to get a customer so you are able to scale and why it’s okay to get help with things that don’t make you money (like housework). Her conversation with Rosetta is frank and straightforward, which provides much inspiration for entrepreneurs on the cusp of breaking through to the next level. As they close out their chat, Richelle shares some books that have inspired her along her journey and a few final tips to help you get started. Taking things to the next level certainly takes a lot of work, but Richelle makes it clear that anything is possible if you’re willing to do whatever it takes. Outline of this great episode [0:44] Rosetta’s introduction of her guest, Richelle Shaw. [1:33] Richelle and Rosetta discuss how they first met.   [3:12] Richelle explains what she does and her mission.   [4:54] The details of what Richelle does. [9:00] Michelle breaks d